Monday, April 5, 2010

Marketing and Branding

POSTED FOR Monday, 22 March 2010

The quote in Ronel Rensburg's presentation that stood out for the entire day was the following:
" The measure of a true leader is one who not only is the first among equals, but someone who is prepared to draw on the collective knowledge of everyone around him/her. A leader is someone who fearlessly bears the consequences of his/her decisions, who does not strive to be popular, but who walks the road to which he or she is committed." I have always attempted to draw on the knowledge of others and to act on concensus as far as possible. This is not always possible as a leader has sometimes to act and make decisions on his or her own, based on past experience and knowledge of what needs to be done in the moment. The other aspect of her work stated that as a leader one should never forget the importance of formal and informal internal communication . We discussed the fact that a good leader always has his/ her "ear to the ground" and is aware, where possible, of the grapevine discussions.

1 comment:

  1. The following article souced on the Emerald database, was very relevant to marketing in libraries. A bit dated, but still relevant:

    From storekeeper to salesman: implementing the marketing concept in libraries
    Source: Library Review; Volume: 44; Issue: 1; 1995

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